During 1966, Bud Bushnell founded Genie Industries. During that time, he bought the manufacturing rights to a material lift which operated on compressed air. The name Genie came from the "magic in the bottle" that was used to lower and raise the hoist. This mechanism greatly impressed customers and thus, the name was born.
Genie has moved into many new markets, because the need for work platforms and lifts grew. Over time, when the demand for new equipment to meet many applications grew, the company made itself recognized in many new markets. For instance, Genie went into production with articulated booms, light towers, man-lifts, stick booms and telehandlers.
Because of the economic recession during the beginning of the 2000s, Genie decided to acquire a partner who had the same values. They partnered up together with Terex Corporation. This company has a history acquiring equipment manufacturers across the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation within the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the initial few years following the sale. Hence, all Genie machinery continue to be sold under the Genie brand.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually devoted to improving the efficiency and quality in addition to minimizing wastes. Even long after the sale has been closed, the company focuses on providing exceptional support. These are the very work disciplines that have made Genie a trusted brand name over the past decades and continue to keep their reputation for quality and top-of-the-line machinery.
Genie's Bi-Energy and DC machinery are emission-free, quiet machinery capable of working in delicate work environments. Where the equipment must be driven significant distances, such as within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator together with the benefits of a 48V DC equipment.
Telescopic booms offer more horizontal reach, compared to any of the various aerial platforms. These equipment are ideal for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machinery deliver supreme traction and the drive speed you need to be able to travel around the job area and work site.